Asus manufacturers a wide range of computers, networking systems, as well as IoT hardware and accessories. They’ve been in the industry for nearly two decades. During this time, they’ve grown from a local seller of computing goods to a global giant with products across various sectors.  

The company initially used to focus on professional and business consumers. Hence, you’ll find that they offer plenty of hardware products for the corporate market as well as for the IT industry. Their popularity has only risen over the years due to classy designs with high processing power and great price tags. 

Asus is a well-known brand in the world of laptops, known for their high-quality and innovative products. The company has been in the industry for over 30 years, and has a wide range of laptops available to suit the needs of different users. In the United Arab Emirates (UAE), Asus laptops are popular among consumers for their performance, design, and affordability.

One of the most popular models of Asus laptops in the UAE is the ZenBook series. The ZenBook laptops are designed for professionals and power users, and come with powerful specifications and a sleek, ultra-portable design. These laptops are equipped with the latest Intel Core processors and high-performance graphics cards, making them suitable for tasks such as video editing, 3D rendering, and gaming. Additionally, the ZenBook laptops feature a fast and accurate touchpad, a backlit keyboard, and a long battery life, making them perfect for on-the-go professionals.

Another popular series of Asus laptops in the UAE is the VivoBook series. The VivoBook laptops are designed for everyday use and are perfect for students and professionals who need a reliable and affordable laptop for work or study. These laptops come with a variety of configurations, including Intel Celeron and Pentium processors, 4GB to 8GB of RAM and storage options from 256GB to 1TB. The VivoBook laptops feature a slim and lightweight design, making them easy to carry around, and have a full-size keyboard for comfortable typing.

For gamers, the Asus ROG series is a great option in UAE. These laptops are designed for intense gaming and come with powerful hardware and features to support the latest games. They feature high-end Intel Core processors and dedicated graphics cards, and are equipped with a full-HD display with a high refresh rate and a fast response time. Additionally, the ROG laptops are equipped with a cooling system that keeps the device cool during extended gaming sessions and have an easy-access design for quick upgrades, making them perfect for serious gamers.

Asus also has a range of 2-in-1 laptops available in UAE, the Transformer Book series. These laptops can be used as a traditional laptop or as a tablet, and feature a detachable screen that can be used separately from the keyboard. These laptops are powered by an Intel Core processor and have a full-HD display, making them perfect for tasks such as drawing, sketching, and editing documents.

In conclusion, Asus laptops are a great option for consumers in the UAE, as they offer a wide range of models to suit the needs of different users. Whether you are a professional, student, gamer, or just looking for an Everyday Use Laptops, Asus has a model that will suit your needs. Additionally, the company offers competitive pricing and good after-sales support in UAE, making it an excellent choice for consumers.

However, they saw potential in expanding their target audience to a wider range of people. People have primarily been using their computers for gaming for several years now. Hence, Asus decided to officially capitalize on the worldwide gaming community with specialized gaming Laptops. As a result, the Asus ROG gaming PCs and accessories have done wonders for the company regarding recognition and sales. 

All-in-all they produce several electronic products, including Desktops, Laptops, Motherboards, Servers, Accessories, Projectors, Workstations, Mobiles, and All-in-One PCs.